An email address alone does you no good if you cannot create a concise and actionable email. Creating such an email is a true art form. Here are 7 tips to getting the response you need from an investor.
- Summary in the Subject
Summarize what you want the investor to reply to. If you have a question about fundraising, then write: Fundraising Question. Being concise is 100x more impactful than a vague subject line.
- Start With a Nice Gesture
The first sentence in your email dialogue should be kind. Try writing: I hope all is well OR I truly admire [company] and what you stand for. This will give the email a better tone for your question.
- Get to the Point
Your question or reason for writing should be the first sentence after the nice gesture.
- Legitimize Yourself
Don’t send an email from @gmail.com. If you are a student use your .edu email, otherwise use your work email.
- Who Are You?
Write one sentence about who you are after “the ask”. You can also create an informative signature.
- Be Genuine
Do your due diligence on the investor. VC’s, angels, and mentors are extremely busy and they deserve to receive a thought out and genuine email. Find out what the investor likes. Using an app like Refresh could help make the future dialogue go smoother.
- Timing is Everything
Statistics show that people check their email between the hours of 7am-10am. Catch that window.
After using these tips I have had CEOs and founders of large private and public companies reply within one week. One founder called me within 5 minutes of sending the email.
This post can be used to best reach out to those founders in the previous post How to Find Any Investor’s Email.