There are many blog posts out there talking about building your personal brand. They all tell you the same thing: What is your mantra? What is your expertise? What can you offer to people you meet? These are all great questions to think about but here are 6 things you can do in the next hour to start building your brand immediately.
Get on Social Media
Engage with people on topics that you enjoy and are knowledgeable about. Each social network is useful in different situations. Post great content often on twitter to start building a following and developing your brand as a thought leader.
Create an About.me Page
About.me is a great site that allows you to write a detailed bio about who you are and what you do. Use a photo that is in line with your personality or your profession.
Using Buffer to schedule posts that you write or posts that you find interesting will make sure that your posts are seen.
Create a Blog
You don’t have to post long-winded posts but do post useful content and post often. Draw inspiration from Seth Godin’s blog.
Comment Less, Contribute More, Retweet None*
Don’t feel that you have to report on every topic within your industry in order to build a reputable following. Choose topics that you are interested in and can engage in comments with knowledgeable feedback.
Stay true to your personality when commenting on posts, answering emails, and especially when meeting in person. Take a stand on issues and be fearless. No one becomes a well-known brand without going against the grain every now and again.
Following these 6 quick tips a few times a week will help increase your engagement online and build a personal brand that you can be proud of.